Which statement best describes the Hard Sell approach in property standards enforcement?

• A. Hard Sell involves advising of the consequences of non-compliance with the by-law.
• B. Hard Sell involves persuading the owner to comply by highlighting benefits.
• C. Hard Sell involves offering incentives for compliance.
• D. Hard Sell involves doing nothing.

Answer: (A)

Hard Sell focuses on deterrence through consequences. In this approach, you clearly tell the owner what will happen if the property standards by-law isn’t complied with—enforcement actions, penalties, orders, and set timelines for remedy. The idea is to push for immediate compliance by making the risks and costs of non‑compliance unavoidable and tangible.

This is why the statement that describes Hard Sell best is the one that emphasizes advising of the consequences of non‑compliance. The other options reflect softer tactics—highlighting benefits, offering incentives—or no action at all, which are not what Hard Sell uses.